I'm Efi,
I believe in the power design has to drive change and bridge gaps in society. I'm curious, open-minded and love a good challenge. I’m also a book lover, movie buff, coffee addict who loves learning new things and seeing the world. Oh, and my plants. I’m crazy about my plants.
My life story
Work experience
Hubbub Foundation - Designer
London, UK | 2019 - Present
Designer - 2019 - Present
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Leading on the design of strong, scaleable sustainability campaigns like the Plastic Pioneers, a campaign to eliminate single-use plastic in schools, working with 7,000 pupils and 1,300 staff in 12 schools, and reducing 500,000 pieces of single-use plastic in the first year.
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Achieving a 75% decrease in beach and street littering in Bournemouth by using data-informed, bold and bright design, strong messaging and creative interventions such as a disco bin and a voting bin.
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Boosting the impact and reach of content by crafting beautiful, engaging and shareable social media designs for the foundation's 25k followers.
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Design Intern - May 2019 - Nov 2019
David & Yosef -Branding Agency - Junior Designer
Tel Aviv, Israel | 2017 - 2018
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Developed concepts for campaigns and brand identities from brainstorming meetings to execution.
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Created branded products across multiple platforms for top companies (Fedex, Hyundai, Mitsubishi, RAFA).
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Enriched the agency's website by creating slick, attractive product photography and high end mock-ups of various designs.
Volunteering​
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ELOP - Designer
London, UK | 2020
Elop is a charity that supports mental health and well being for the LGBTQ+ community in East London. During Covid-19, I supported them by creating social media comms and posters for their activities, support groups and counselling sessions.
Education​
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HIT - Holon Institute of Technology - B.Design in Visual Communication
Holon, Israel | 2014 - 2018
Bachelor of Design - Visual Communication with a focus on conceptual design and interactive design.
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Clubs & activities
University's design magazine staff member
Holon, Israel | 2016 - 2017
Writer - I wrote articles covering art exhibitions, design book reviewes and on-campus events.
Name-dropping
Through my various roles, I’ve had the pleasure of working with a variety of different clients on campaigns and projects. These include:
BT
Starbucks
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Doc Aviv - film festival
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FedEx